NC State University

Pieces in this collection range from large printed posters and digital screen signage displayed across campus, to social media designs (often part of a larger collection) used on our channels. Typical yearly events for our centers ranged from 50-75 annually, with each requiring on-brand marketing and communication.

Working at North Carolina State University in a time before social media was a heavy influence to the time where students primarily engaged via social media accounts and digital mediums meant a major shift through the years in our marketing strategies for engagement, production of content, and how we reached our target student demographics. Often times, internal conversations with faculty and staff were necessary to reframe outdated concepts of marketing and teach marketing best-practices for a generation of students who are rapid consumers of information.